Andrea Hull. A retail designer and art director with an eye for an unusual, a love for the beautiful and a flair for the exceptional. Combined with her vast experience and precision expertise in both design and retail, Andrea offers unparalleled integrated design services.
Services: Art Direction
Design objective: Rebrand Bradlows
Challenge solved: Updated the Bradlows photography direction and brand DNA, but not to the point at which customers might feel alienated.
Exact roles and responsibilities: Creative lead on the project reporting to the ECD. Motivated and guided the team of production suppliers to create my vision.
Bradlows has been supplying South Africans with affordable and quality furniture for well over 100 years. I was commissioned by TBWA/OpenCo to refresh Bradlows’ branding and was solely responsible for setting up and managing the brand’s largest photo shoot to date.
This project helped to revive the previous design to create a fresh photographic look and feel that could be used on any marketing material. The result was modern, functional and elegant. The exceptional work completed on Bradlows meant that I was then commissioned to work on Dutch multinational retail chain Spar, one of the largest food retail stores in South Africa and Africa.