Packaging with Pull.
Soft Goods. Hard Goods. A few of our best-dressed projects.
Hard Goods.
There’s more to good packaging than a good-looking box. It needs to explain the product, earn its place on the shelf and feel part of the brand.
For homeware, cookware and everyday essentials, retail experience guides every decision, from what customers notice first to how the artwork fits the dieline. Research, sharp ideas and careful execution take each design from initial concept to print, with consistency across the range and attention to the details that make it work.
Homewear
Small details. Plenty to say.
A lovely towel still needs a label that earns its keep. Punchy yellow tags and stickers highlight @home’s bamboo benefits, leaving the towels on show. Knowing what to say and when to leave well alone — that’s where a designer earns their stripes.
The Thinking Behind the Creative
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Category research
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Competitor Analysis
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Creative Exploration
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Clear Direction.
Hang Ten Fashion
Soft goods packaging for Hang Ten South Africa, bringing the surf brand’s laid-back attitude to hangtags and retail bags. Product photography comes through the logo lettering, linking each tag to denim, hoodies or footwear. A consistent design across the range, with enough freedom to give each category its own character.
Tools of the Trade.
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CLO 3D
3D clothing software that visualises fit, fabric and movement before production.
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Adobe Substance 3D Stager
Creates realistic product and packaging mock-ups with custom materials, lighting and scenes.
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Esko Studio
Packaging design and previews within Illustrator.
The Full 360°.
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Print Ready Flie
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Sticker
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Product Sticker
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Tee Design
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Store Display Design
Design & Production