Retail Graphic Designer & Art Director with global omnichannel experience
​
Experienced 2&3D designer with a background in art direction and hands-on use of AI tools like Firefly, Midjourney, and ChatGPT to enhance creative development. Proficient in Adobe Creative Suite, Canva, photo editing, packaging, and print production. Skilled in motion design, video editing and UI/UX (Figma), with familiarity in e-commerce platforms like Shopify. Also able to craft effective marketing content to support campaigns.
​
Proficient in developing campaigns across diverse consumer product segments, including Fashion, Home Décor, Food & Beverage, Insurance, Telecommunications, Banking, and Health & Wellness.
​
​Proven capabilities in Fast-Moving Consumer Goods (FMCG), Business-to-Consumer (B2C) and Business-to-Business (B2B).
​
LOCAL experience
STAPLES (Jan 2025 - Ongoing)
Develop and execute retail marketing campaigns by ideating original artwork in collaboration with the Marketing Director. Partner with the creative team to craft well-researched, concept-driven presentations. Ensure a seamless omnichannel experience by integrating digital, print, and in-store touchpoints. Manage projects from concept to production, maintaining strategic alignment and brand consistency across all platforms.
CINEPLEX (Dec 2023 - Ongoing)
Partner with the Executive Creative Director and team to elevate Cineplex, The Rec Room, and Playdium through innovative, multi-channel campaigns. Deliver end-to-end creative across digital, print, social, and broadcast. Support preproduction, design visuals and storyboards, and ensure brand consistency across all touchpoints. In October 2024, lead the static visual identity for The Rec Room’s national brand campaign in collaboration with Broken Heart Love Affair.
LCBO (Mar 2021 - Sep 2023)
As the design lead overseeing LCBO’s website, I guided the platform’s creative direction, collaborating with various LCBO marketing departments to execute strategic design initiatives. Integrated A/B Testing, Data Analytics, and AODA compliance into monthly campaigns, leading to a significant reduction in the bounce rate to approximately 30%. Championed brand consistency and visual storytelling across all digital touch points. Additionally, provided creative leadership and oversight to external production teams to ensure seamless execution of the site’s production needs.
​
CANADIAN TIRE (Jan 2020 - Jan 2021)
Ideated integrated retail campaigns across web, mobile, email, and social, aligning content and visuals for consistency. Established guidelines for production artists and developed compelling visual assets to support integrated marketing requirements. Collaborated with Canadian Tire’s Creative Department to achieve a high average click-through rate (CTR) of around 7%. Provided mentorship to junior graphic designers, ensuring design quality and creative excellence in all deliverables.
INTERNATIONAL experiencE
​
​
​
​
Produced omnichannel campaigns for leading retailers in Cape Town, South Africa, managing the full process from client briefings and strategic planning to final campaign deployment. Led conceptual brainstorming sessions, tracked industry trends and innovations, and coordinated all aspects of shoot production—including budgeting and optimizing imagery for use across multiple platforms.
​
TBWA – Art Director 2016
Led creative for retail clients including Standard Bank, Bradlows (home décor), MTN (telecom), and Spar (FMCG), ensuring cohesive branding across digital, print, and in-store platforms. Key achievements include redesigning Spar’s national catalogues and refreshing Bradlows’ identity with new typography, colour palette, and photography direction.
MC Saatchi Abel – Associate Creative Director (Freelance Contract) 2015
Oversaw retail creative for Edgars (multi-age apparel), delivering integrated campaigns that spanned digital, print, and in-store marketing.
Markham, TFG Group – Senior Designer / Art Director 2013–2014
Led a team of four designers and art directors for South Africa’s premier men’s fashion retailer (325+ stores). Managed national rollouts of integrated campaigns while developing deep knowledge of retail operations and branding.
99c Advertising Agency – Graphic Designer / Art Director 2011–2013
Created campaign concepts and assets for retail clients including Ackermans, Shoe City, Jay Jays, and Checkers. Delivered consistent brand messaging across in-store, digital, and print platforms, informed by strong trend awareness.
BBDO Cape Town – Junior to Mid-Weight Art Director 2008–2011
Art directed and designed seasonal campaigns for Ackermans and Parmalat across in-store, web, and social channels. Oversaw production and post-production with a focus on photo retouching and digital content.
Virgin Active, Cape Town – Designer 2006
Built foundational skills in retail branding and art direction through hands-on creative work for one of South Africa’s leading lifestyle and fitness brands.
​
Competencies
​
Creative Thinking
Brand Storytelling
Concept Development
Ideation & Mood Boards
Trend Awareness
Problem Solving
Design Execution
Typography & Layout
Omni-Channel
In-Store Execution
AI Literacy
Packaging Design
Print Production
Photo Editing
Motion Graphics
UI/UX & Responsive Design
Digital Asset Optimization
AODA Compliance
Digital & Data Tools
Content Management
E-Com & Marketing Platforms
Marketing & Data Analytics
Professional Skills
Best Practice Analysis
Project Management
Client Communication
Cross-functional Collaboration
Cultural Awareness
​
Programmes
Core Design Tools
Adobe Creative Cloud
Photoshop
Illustrator
InDesign
Acrobat Pro
AI & Automation Tools
Runway, Adobe Firefly,
Midjourney, Canva
ChatGPT / Claude
Canva Pro
Zapier / Make
Motion & Video
After Effects
Premiere Pro
Lottie / Bodymovin
Blender, Cinema 4D
UI/UX & Digital Prototyping
Figma
Adobe XD
Sketch, InVision, Framer
Web & Content Management
Webflow, WordPress
Squarespace
Shopify
Collaboration & Productivity
Slack, Trello, Asana
Miro, Notion
Google Workspace
​
Education
BA Honors in Graphic Design
Diploma in Marketing
Certification UI Design
​
Contact
437.239.7229
portfolio & website:
andreahull.com
Downtown Toronto, ON
