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SOUTH AFRICA experience

 

Clients: Ogilvy, King James, TBWA, M&C Saatchi, Wunderman & Joe Public Cape Town/Johannesburg 2014 - 2019

Retail Sectors: Fashion, Decor, Food, Insurance, Tech, Telecoms

• Produced omnichannel retail campaigns for various high profile retailers. 

• Led client briefings, strategic planning and conceptual brainstorming sessions through to campaign upload.

• Monitored marketing trends, technological advancements and best practices.

• Organised, budgeted and coordinated shoots, optimizing imagery for multiple platforms.

 

Markham, TFG Group Cape Town Aug 2013 - Dec 2014

(Premier men’s fashion retailer, 325+ stores)

• Over saw the day to day management of the internal creative team of four designers/art directors.

• Gained a comprehensive understanding of retail operations.

• Accountable for the nationwide production roll out of campaigns

 

99c Advertising Agency Cape Town Feb 2011 - Jul 2013         

Retail accounts: Ackermans (clothing, all ages), Shoe City (clothing, all ages), Jay Jays (clothing) and Checkers (supermarket group)

• Developed campaign creative; original graphics, in-store marketing materials and content for digital platforms. Ensuring brand uniformity across all platforms.

• Maintained a strong awareness of prevailing visual and cultural trends.

 

BBDO Cape Town Feb 2008 - Jan 2011        

Retail accounts: Ackermans (clothing, all ages) and Parmalat (FMCG Dairy product)    

• Art directed and designed seasonal retail campaigns for in-store collateral, encompassing websites and social media platforms.

• Oversaw digital content production and post-production across various projects campaigns 

 

Hippocampus Design Studio Cape Town     Jul 2006 - Feb 2008    

• Develop retail design expertise.

 

Virgin Active Cape Town May 2003  - Jun 2006

• Attained proficiency in retail branding and art direction.

 

 

Canada experience 

 

LCBO Toronto Mar 2021 - Sep 2023    

As the design lead overseeing LCBO’s website I held the responsibility for guiding the platform’s creative direction, facilitating consistent collaboration with various LCBO marketing departments. Employing A/B Testing, Data Analytics & AODA compliances into our monthly campaigns lead to a significant reduction in the bounce rate to approximately 30%. Additionally, offered daily creative guidance to external production teams to ensure the fulfillment of the site’s production needs.

 

Canadian Tire Toronto Jan 2020 - Jan 2021        

Directed design strategies for key retail marketing initiatives, established guidelines for production artists, and managed diverse digital campaigns across web, mobile, email and social media. Collaborating with the Canadian Tire’s Creative Department, we achieved a high average click-through rate (CTR) of around 7%. Additionally, provided mentor-ship to graphic designers, ensuring consistent design quality across projects.    

Competencies

Omni Channel Execution

Mood boards &

Presentations 

Research + Best Practice 

AODA competent 

AI Educated

Creative Cloud

Data Analytics

Marketing strategy

Marketing Analytics

Programmes

XD

Figma

After Effects

Premier Pro

Premier Rush

Indesign 

Photoshop

Illustration 

Adobe Firefly

MidJourney

Topaz Labs

Khroma

Bridge 

Tello 

Powerpoint

Excel

Education

BA Honors in Graphic Design

Camberwell College of Art London UK

Diploma in Marketing 

Damlin College Cape Town RSA

Professional 

Certification UI Design 

Brainstation Toronto

Contact

andrea@andreahull.com

437.239.7229

Based in downtown 

Toronto, ON

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