top of page

Retail Graphic Designer & Art Director with global omnichannel experience

​

Experienced 2&3D designer with a background in art direction and hands-on use of AI tools like Firefly, Midjourney, and ChatGPT to enhance creative development. Proficient in Adobe Creative Suite, Canva, photo editing, packaging, and print production. Skilled in motion design, video editing and UI/UX (Figma), with familiarity in e-commerce platforms like Shopify. Also able to craft effective marketing content to support campaigns.

​

Proficient in developing campaigns across diverse consumer product segments, including Fashion, Home Décor, Food & Beverage, Insurance, Telecommunications, Banking, and Health & Wellness.

​

​Proven capabilities in Fast-Moving Consumer Goods (FMCG), Business-to-Consumer (B2C) and Business-to-Business (B2B).

​

LOCAL experience

 

STAPLES (Jan 2025 - Ongoing)  

Develop and execute retail marketing campaigns by ideating original artwork in collaboration with the Marketing Director. Partner with the creative team to craft well-researched, concept-driven presentations. Ensure a seamless omnichannel experience by integrating digital, print, and in-store touchpoints. Manage projects from concept to production, maintaining strategic alignment and brand consistency across all platforms.

 

CINEPLEX (Dec 2023 - Ongoing)   

Partner with the Executive Creative Director and team to elevate Cineplex, The Rec Room, and Playdium through innovative, multi-channel campaigns. Deliver end-to-end creative across digital, print, social, and broadcast. Support preproduction, design visuals and storyboards, and ensure brand consistency across all touchpoints. In October 2024, lead the static visual identity for The Rec Room’s national brand campaign in collaboration with Broken Heart Love Affair.

 

LCBO (Mar 2021 - Sep 2023)        

As the design lead overseeing LCBO’s website, I guided the platform’s creative direction, collaborating with various LCBO marketing departments to execute strategic design initiatives. Integrated A/B Testing, Data Analytics, and AODA compliance into monthly campaigns, leading to a significant reduction in the bounce rate to approximately 30%. Championed brand consistency and visual storytelling across all digital touch points. Additionally, provided creative leadership and oversight to external production teams to ensure seamless execution of the site’s production needs.

​

CANADIAN TIRE (Jan 2020 - Jan 2021)   

Ideated integrated retail campaigns across web, mobile, email, and social, aligning content and visuals for consistency. Established guidelines for production artists and developed compelling visual assets to support integrated marketing requirements. Collaborated with Canadian Tire’s Creative Department to achieve a high average click-through rate (CTR) of around 7%. Provided mentorship to junior graphic designers, ensuring design quality and creative excellence in all deliverables.

 

 

INTERNATIONAL experiencE

​

​

 

​

​

Produced omnichannel campaigns for leading retailers in Cape Town, South Africa, managing the full process from client briefings and strategic planning to final campaign deployment. Led conceptual brainstorming sessions, tracked industry trends and innovations, and coordinated all aspects of shoot production—including budgeting and optimizing imagery for use across multiple platforms.

​

TBWA – Art Director 2016

Led creative for retail clients including Standard Bank, Bradlows (home décor), MTN (telecom), and Spar (FMCG), ensuring cohesive branding across digital, print, and in-store platforms. Key achievements include redesigning Spar’s national catalogues and refreshing Bradlows’ identity with new typography, colour palette, and photography direction.

 

MC Saatchi Abel – Associate Creative Director (Freelance Contract) 2015

Oversaw retail creative for Edgars (multi-age apparel), delivering integrated campaigns that spanned digital, print, and in-store marketing.

 

Markham, TFG Group – Senior Designer / Art Director 2013–2014

Led a team of four designers and art directors for South Africa’s premier men’s fashion retailer (325+ stores). Managed national rollouts of integrated campaigns while developing deep knowledge of retail operations and branding.

 

99c Advertising Agency – Graphic Designer / Art Director 2011–2013

Created campaign concepts and assets for retail clients including Ackermans, Shoe City, Jay Jays, and Checkers. Delivered consistent brand messaging across in-store, digital, and print platforms, informed by strong trend awareness.

 

BBDO Cape Town – Junior to Mid-Weight Art Director 2008–2011

Art directed and designed seasonal campaigns for Ackermans and Parmalat across in-store, web, and social channels. Oversaw production and post-production with a focus on photo retouching and digital content.

 

Virgin Active, Cape Town – Designer 2006

Built foundational skills in retail branding and art direction through hands-on creative work for one of South Africa’s leading lifestyle and fitness brands.

​

Competencies

​

Creative Thinking

Brand Storytelling

Concept Development

Ideation & Mood Boards

Trend Awareness

Problem Solving

Design Execution

Typography & Layout

Omni-Channel 

In-Store Execution

AI Literacy

Packaging Design

Print Production

Photo Editing

Motion Graphics

UI/UX & Responsive Design

Digital Asset Optimization

AODA Compliance

Digital & Data Tools

Content Management

E-Com & Marketing Platforms

Marketing & Data Analytics

Professional Skills

Best Practice Analysis

Project Management

Client Communication

Cross-functional Collaboration

Cultural Awareness

​

Programmes

Core Design Tools

Adobe Creative Cloud

Photoshop

Illustrator

InDesign

Acrobat Pro

AI & Automation Tools

Runway, Adobe Firefly,

Midjourney, Canva

ChatGPT / Claude

Canva Pro

Zapier / Make

Motion & Video

After Effects

Premiere Pro

Lottie / Bodymovin

Blender, Cinema 4D

UI/UX & Digital Prototyping

Figma

Adobe XD

Sketch, InVision, Framer

Web & Content Management

Webflow, WordPress

Squarespace

Shopify

Collaboration & Productivity

Slack, Trello, Asana

Miro, Notion

Google Workspace

​

Education

BA Honors in Graphic Design

Diploma in Marketing 

Certification UI Design

​

Contact

andrea@andreahull.com

437.239.7229

portfolio & website: 

andreahull.com

Downtown Toronto, ON

Agencies.png
LinkedIn Icon.png
Tel Icon.png
Mail Icon.png
IG Icon.png

 +1 437 239 7229

Toronto / Downtown / Canada
All rights reserved 2014 
andreahull.com 

bottom of page