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Curated product collections and seasonal campaigns
Digital Designer crafting LCBO’s e-commerce and campaign experiences.
Accountable for providing art direction and graphic design for LCBO’s e-commerce website, digital advertising, mobile apps, video, animation, emails and social media. Translating creative briefs into wireframes and intuitive user interfaces for LCBO’s digital marketing channels, maintaining usability and web standards (AODA).
❋ Seasonal Campaigns
Across fall, winter, spring, and summer, the brand’s presence on the LCBO website captured attention, drove meaningful engagement, and delivered strong performance.
❋ Design Collection
A selection of e-commerce and retail campaigns showcasing my design work across digital experiences, brand storytelling, and creative execution. These projects highlight visually engaging campaigns designed to capture attention, strengthen brand presence, and drive meaningful customer engagement across seasonal and always-on retail initiatives.
