FORTUNE Favours The Bold.

Dear Joe Fresh

My name is Andrea Hull and I am an integrated retail designer and art director with 10 years’ retail advertising experience. I was delighted to read about the Creative Director position available at Joe Fresh as it seamlessly combines my passion for building brands through top-notch creative and effective management with my love for fashion.

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My multiple years in the industry have taught me many of the skills critical for this position. I pride myself in my knowledge of industry and consumer trends, and my expertise in supporting the creation and production of marketing ideas that enhance brands, implementing consistent brand messaging, conceptualizing design strategies in line with brand aesthetics, and managing designated projects.

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I thrive in fast-pasted, deadline-driven working environments that require quick, effective and on-point turnarounds, and relish the opportunity to work on multiple projects at once. I’m allergic to complacency, and love projects that challenge and stimulate me. Working in teams with people with different skill sets in addition to mentoring team members so we all come together to create successful campaigns and consistent, engaging brand experiences, offers me exactly the kind of stimulation I love. I am passionate about creating processes and procedures that not only result in effective campaigns and delighted management, but also inspire happier employees. In every aspect of my work, I seek to drive meaningful engagement and improve brand loyalty through on-strategy, beautiful, trend led creative.

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In my years in the industry, I have been part of both in-house marketing teams and have worked on a consultancy basis for top advertising agencies that range from the large and multinational to the small and boutique. I particularly enjoyed working for Markham, a men’s clothing brand (330 stores) that forms part of The Foschini Group, a giant retail group of 3,328 stores across 34 countries. Fashion is a sector to which I have naturally turned my attention over the years, and my attached résumé offers many additional examples of this experience.

I look forward to demonstrating these skills to the Joe Fresh team.

 ANDREA X markhams

Markham is the largest stand-alone men's fashion retail store in Southern Africa, and targets young, African men in particular. It is part of The Foschini Group (TFG), one of South Africa’s largest, most established and well-respected retail brands. 

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I worked in-house for TFG, which gave me unique and valuable first-hand retail experience. I managed a four-man studio, working closely with various divisions, including marketing, visual merchandising and finance. The collateral I produced for Markham was extensive and involved everything from ideation through to shooting, final production, distribution and marketing.