• Strong conceptual and strategic thinker

  • Excellent written and verbal communication skills

  • Team player, experienced mentor and confident managing client relationships

  • Experience working in high-pressure environments and balancing multiple projects, strong time management skills

Key projects

March 2020 – December 2020 Canadian Tire (Toronto, Canada) Freelance Contract

• Responsible for helping to establish and execute a variety of omnichannel marketing creative and content for Canadian Tire and its many brands. This includes leading the look and feel of the company’s content and executing multiple digital marketing campaigns across its web, email and social media platforms.

Key responsibilities include:

• Developed content from conceptualization to execution for high-priority events and campaigns

• Insured strict adherence to brand standards

• Established a consistent experience for customers across all touchpoints

• Continuously improved Canadian Tire’s digital presence while supporting its marketing priorities

• Develop responsive web frameworks with content-focused and mobile-first approach

• Implement industry best practices

August 2019 – November 2019

Agency: Ngen Communications Toronto Canada

• Created identity designs, websites and general digital marketing.   

(Ngen was placed 229th out of 500 in Canada’s fastest growing companies and 24th within the   marketing and media category 2019


December 2018 – June 2019

Agency: Ogilvy, CT

Brand: Pep (clothing)

• Develop innovative retail concepts and designs

• Execute flawlessly from ideation to finished campaign

• Develop and maintain client relationship by providing brand stewardship and vision

• Direct actionable concepts and ideas to the creative team 

May – October 2018

Agency: King James, JHB

Brands: 1st for Women Insurance, iStore

• Ideate brand campaigns and strategies

• Strategic planning and conceptual brainstorms

February – March 2018

Agency: Wunderman, JHB

Brand: Telkom (telecoms)

• Elevate the quality of various digital elements for campaigns

• Establish a new art direction for catalogue

August 2017, April 2018

Agency: TBWA, JHB

Brands: MTN (cellular network), Spar (supermarket group)

• Establish new visual identity for Spar supermarket group

• Create advertising campaigns for MTN, ideate new art direction

August 2016 – May 2017

Agency: King James, CT

Brand: Pick ’n Pay (supermarket group)

• Redesign brand visual identity

• Design and photographically direct food & fresh produce retail media

• Collaborate with studios in CT and JHB

March 2016 – June 2016

Agency: Open Co (TBWA), JHB

Brands: Standard Bank, Bradlows (furniture), MTN

• Classic corporate identity and FMCG packaging development

• Improve agency’s internal creative processes

November 2015 – February 2016

Agency: M&C Saatchi Abel, JHB

Brand: Edgars (clothing)

• Build and design website pages, social media posts and emailers

• Generate campaign concepts

• Create and improve systems and processes

January 2015 – October 2015

Agency: Joe Public

Brand: Jet (clothing)

• Establish Jet as a modern, fashion-oriented family brand

• Art direct a range of print and digital campaigns from ideation to execution


Additional freelance experience projects and references are available on request.



August 2013 – December 2014: Creative conceptual manager, Markham, TFG Group (CT) 


• Create and execute marketing fashion campaigns, considerably raising the standard of creative work

• Collaborate with British Advertising Agency, BDA, developing seasonal campaign concepts

• Work closely with visual merchandise and buyers, building up an extensive knowledge of the retail industry


February 2011 – July 2013: Senior art director, 99c (CT)


• Brands: Ackermans, Shoe City, Jay Jays (clothing) and Checkers (supermarket group)

• Rebrand Ackermans and Shoe City; redesign and update photography art direction of Checkers’ catalogues


February 2008 – January 2011: Middleweight art director, Net#work BBDO (CT)


• Brands: Ackermans, Hang Ten (clothing) and Parmalat (FMCG)

• Coordinate each campaign’s photography, styling and production, streamlining processes to optimize creative production

• Mentor and assist junior art directors and copywriters



• Bachelor of Arts Honours degree in Graphic Design: Camberwell College of Art, London, United Kingdom

• Marketing Management diploma: Damelin, South Africa

©  Instagram Toronto, ON, Canada