• Strong conceptual and strategic thinker

  • Excellent written and verbal communication skills

  • Team player, experienced mentor and confident managing client relationships

  • Experience working in high-pressure environments and balancing multiple projects, strong time management skills

Work experience


January 2015 – August : Senior freelance retail art director/designer in Cape Town (CT) and Johannesburg (JHB)


For four and a half years, maintained a consistent client base that included some of the leading advertising agencies in South Africa, such as King James, Wunderman, TBWA, Joe Public, M&C Saatchi Abel and Ogilvy.


Key projects


December 2018 – June 2019

Agency: Ogilvy, CT

Brand: Pep (clothing)

• Develop innovative retail concepts and designs

• Execute flawlessly from ideation to finished campaign

• Develop and maintain client relationship by providing brand stewardship and vision

• Direct actionable concepts and ideas to the creative team 

May – October 2018

Agency: King James, JHB

Brands: 1st for Women Insurance, iStore

• Ideate brand campaigns and strategies

• Strategic planning and conceptual brainstorms

February – March 2018

Agency: Wunderman, JHB

Brand: Telkom (telecoms)

• Elevate the quality of various digital elements for campaigns

• Establish a new art direction for catalogue

August 2017, April 2018

Agency: TBWA, JHB

Brands: MTN (cellular network), Spar (supermarket group)

• Establish new visual identity for Spar supermarket group

• Create advertising campaigns for MTN, ideate new art direction

August 2016 – May 2017

Agency: King James, CT

Brand: Pick ’n Pay (supermarket group)

• Redesign brand visual identity

• Design and photographically direct food & fresh produce retail media

• Collaborate with studios in CT and JHB

March 2016 – June 2016

Agency: Open Co (TBWA), JHB

Brands: Standard Bank, Bradlows (furniture), MTN

• Classic corporate identity and FMCG packaging development

• Improve agency’s internal creative processes

November 2015 – February 2016

Agency: M&C Saatchi Abel, JHB

Brand: Edgars (clothing)

• Build and design website pages, social media posts and emailers

• Generate campaign concepts

• Create and improve systems and processes

January 2015 – October 2015

Agency: Joe Public

Brand: Jet (clothing)

• Establish Jet as a modern, fashion-oriented family brand

• Art direct a range of print and digital campaigns from ideation to execution


Additional freelance experience projects and references are available on request.



August 2013 – December 2014: Creative conceptual manager, Markham, TFG Group (CT) 


• Create and execute marketing fashion campaigns, considerably raising the standard of creative work

• Collaborate with British Advertising Agency, BDA, developing seasonal campaign concepts

• Work closely with visual merchandise and buyers, building up an extensive knowledge of the retail industry


February 2011 – July 2013: Senior art director, 99c (CT)


• Brands: Ackermans, Shoe City, Jay Jays (clothing) and Checkers (supermarket group)

• Rebrand Ackermans and Shoe City; redesign and update photography art direction of Checkers’ catalogues


February 2008 – January 2011: Middleweight art director, Net#work BBDO (CT)


• Brands: Ackermans, Hang Ten (clothing) and Parmalat (FMCG)

• Coordinate each campaign’s photography, styling and production, streamlining processes to optimize creative production

• Mentor and assist junior art directors and copywriters



• Bachelor of Arts Honours degree in Graphic Design: Camberwell College of Art, London, United Kingdom

• Marketing Management diploma: Damelin, South Africa

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