Accountable for providing art direction and graphic design for LCBO's e-commerce website, digital advertising, mobile apps, video, animation, emails and social media. Translating creative briefs into wireframes and intuitive user interfaces for LCBO's digital marketing channels, maintaining usability and web standards (AODA).
cineplex
VIP Menu: The Tasty Sequel
Cineplex sought a refresh for its VIP experience, aiming to elevate its premium offering while tackling challenges such as integrating a bold teal as the primary color and complementing the predominantly fried and beige-toned food. Collaborating with Andrew from Grinton Photography, we crafted a clever multi-level set that not only showcased all required menu items effectively but also added depth and visual interest. For the VIP menu, we developed a strategic composition approach to ensure the visuals translated seamlessly across digital platforms, point-of-sale displays, and print assets, maintaining a cohesive and premium aesthetic.
The Rec Room’s Oversized ‘Claw Game’ Elevates Entertainment
The Broken Heart Love Affair spot showcases a giant claw machine lifting people out of their daily routines to "Make Room for Play." I contributed by reviewing the concept, guiding the song selection, and, inspired by the ad, crafting the accompanying print execution.
Executive Creative Director Mike Lucus graciously provided me with a wonderful reference.
Confession concession
The Broken Heart Love Affair spot showcases a giant claw machine lifting people out of their daily routines to "Make Room for Play." I contributed by reviewing the concept, guiding the song selection, and, inspired by the ad, crafting the accompanying print execution.